We just received Sega’s PR coverage report on Bayonetta, the upcoming porno schoolteacher with the Devil May Cry schtick game for PS3 and 360. It has a couple of moist, derisive snorts from the PR blather, including the rather uncertain headline proudly blaring that “Bayonetta has the potential to be a must have game for 2010!!”

Way to stand behind your product, in a way that’s about twenty feet behind and slightly to one side.

The big fat laffs, though, come from what Sega has labeled the

TESTOSTERONE MARKETING

and proceeded to list four points that appeal primarily to testicles and things attached to testicles:

Maxim.com real life Bayonetta search

Playboy New Year’s Party sponsorship

Girls of Gaming Cover December/January

UFC Mat & ringside sponsorship in January 2010

In the last case, the

TESTOSTERONE MARKETING

probably doesn’t even need to be analyzed too hard, but certainly involves somebody trying to get out of the game industry.

And now, your moment of zen: